Thursday, 16 June 2011

Industry Exercise 3

The main part of the brief was to find an external brief to work on.

I joined a group of 4 people and we decided on the E4 Estings competition.

This was a chance to produce a piece of broadcast quality. To stay with the strengths of the team we decided to do a 3d animation.

Initially we were struggling for ideas. The task was to come up with an idea which featured the E4 logo in a 10 second piece. That was about all we had to work with. It was then up to us to come up with an idea, to incorporate this into.

After a lot of discussion the idea for having a one armed bandit came up. We then decided to include a character and have him seemingly win on the machine. The twist being that instead of winning he gets smashed by a big wooden hammer. We liked the idea because it was simple and funny and would suit the short nature of the film.

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